Recession-Proofing Your Marketing and Sales Strategy

In this article, we take a look at how you can begin to recession proof your marketing and sales strategy through a few easy to follow tips.

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I think we can all agree that for a period, the world-wide economy is going to be in recession. I guess we cannot fully predict how long the bounce back will take and I am sure this will vary from country to country and sector to sector. 

The challenges that your business was solving a few weeks ago before COVID-19 may look nothing like the challenges you are solving today. In all cases, your sales and marketing strategy will need to shift during this time and if that wasn’t enough to ask, you must shift it quickly. Agility will be the name of the game.

A new acronym has entered our vocabulary; “TNN” means The New Normal and with this in mind it’s pretty obvious that in some way our customers’ buying habits will change. Therefore, the way we reach those customers and connect with them will also have to change.

To draw on an analogy, as the housing market can shift from a buyer’s market to a seller’s market, your sales and marketing strategy is experiencing a major shift at this time. 

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